An employee who does not actually go out in the field to make money but serves as an example or role model for other salespeople is often referred to as a sales coach or sales trainer. Sales coaches and trainers are responsible for training and mentoring other salespeople, helping them to develop the skills and knowledge they need to be successful in their roles. They may work with new sales hires to teach them about the company's products and services, as well as sales techniques and strategies. They may also work with more experienced salespeople to help them improve their skills and stay up-to-date with industry best practices.
Sales coaches and trainers may work with salespeople in a variety of settings, including in person, through online training programs, or through a combination of both. They may also work with sales teams to develop and implement sales training programs and to assess the effectiveness of these programs. In some cases, sales coaches and trainers may also be responsible for helping to develop sales goals and targets, as well as for monitoring and evaluating the performance of salespeople against these goals. Overall, the role of a sales coach or trainer is to help salespeople develop the skills and knowledge they need to be successful and to drive revenue for the company.
